Live websiteWebsite
Aurea
Careful, unhurried dentistry: a website for a cosmetic dental practice, ordered by what a nervous visitor needs rather than what a clinic wants to say.
- Status
- Live website
- Format
- Home, treatments, treatment detail, practice, booking
- Built with
- Astro, static, no client framework
- Scope
- Creative direction, Website design, Development
The project
Aurea is a website for a cosmetic dental practice in Mumbai. Nobody browses dentists for pleasure, so the page is ordered by what an anxious visitor actually needs: what we do, what the room looks like, what happens on the first visit, then the questions people are too embarrassed to ask.
No prices anywhere. A cosmetic practice competing on a published number competes with whoever publishes a lower one. The written plan is the product, and the site says so instead.
What we designed and built
- 01
Calm before persuasion
Generous space, a warm palette and plain language. The first visit is explained step by step before the site asks for a booking.
- 02
Honest gaps
Before-and-after photography and patient reviews are left as clearly labelled empty slots rather than filled with invented results or patients.
Screens
